An exit link is the web page or the website link that the site visitors have clicked to leave the website. Exit link is oftentimes referred to as the exit click or the outbound click. Webmasters and web marketers wish that their site visitors stay until they perform a desired action. However, the fact is that some site visitors leave the site without even purchasing or signing up.

If this is the case, there could be something that needs to be improved in the website. You won’t be able to tell unless you track the exit links of the website. This is where site exit link tracking becomes necessary. One reliable and effective way to track site exit links is through the use of Google Analytics.

Google Analytics For Site Exit Links Tracking

Google Analytics is a service from the search engine tycoon, Google. This service allows web marketers and webmasters to get hold of useful statistical data about their website. Most webmasters and web marketers use Google Analytics not only for its useful features but also because of its practicality. Why would you spend hundreds of dollars in web analytics services when you can actually get a quality service for free?

Google Analytics introduced advanced features to track site exit links. It displays information about the page views, unique views, time on page, bounce rate and the exit rate of the web pages. To view the results, you simply need to sign in using your Google account.

Using Google Analytics

Once you are already signed in, browsing the result will be easier. Google will present the general report. For the detailed result, you have to click on the URL of the page you want to view. Aside from the statistical data mentioned here, Google will also provide information regarding the source of the traffic and the keywords that the site visitors use to reach the page.

While some may still be skeptical about using Google Analytics and tracking site exit links, more and more webmasters and web marketers are availing of its beneficial features. Tracking site exit links is important in evaluating the pages of the website. It will give useful information that will help in further improving the website.
This article is written by RingJohn, the complete web marketing and online advertising solution provider in Ireland. For RingJohn’s expert marketing services, please visit http://www.ringjohn.com RingJohn also offers web marketing training facilitated by web marketing experts.