The Sales Management & Training Series: How to Cultivate Loyal Customers

To increase sales and generate true business growth and development, you need more than customers. You need loyal ones!

When rewards programs no longer cut it, how do you keep customers coming back?

Market research suggests that 75% of satisfied, even very satisfied customers will leave a company for a competitor without hesitation. What gives? And does customer loyalty really mean anything anymore?

Best-selling author Duane Sparks, CEO of one of the top sales training companies in the nation says it does, and delivers a master’s course in sales and customer loyalty with his new book, Masters of Loyalty: How to Turn Your Sales Force in a Loyalty Force.

His book focuses not just on generating sales, but on how to cultivate fiercely loyal customers. “Customer loyalty,” he says, “can be measured not by what clients do or say, but by what they stop doing, which is shopping around.”

Masters of Loyalty explains exactly how customers become genuinely loyal to a supplier - and why most companies get the loyalty equation all wrong. What do loyal customer relationships really look and sound like - and how can salespeople build such relationships, step by step? Masters of Loyalty will answer that question. This book is a blueprint for transforming sales calls so that customers are not merely “satisfied”, but move toward full-blown loyalty during every call.

Need a working prescription for turning a sales force into a loyalty force that makes customers highly resistant to competitors’ appeals and binds them to your company in a lasting way? Get Masters of Loyalty at http://www.thesalesboard.com. Written in short story format, Masters of Loyalty will help marketers see what they are really selling (it’s not what you think!) and demystifies “loyal customers” and how they are created.

About the Author:

Duane Sparks is chairman of The Sales Board, an international sales management & training company that has trained and certified more than 300,000 salespeople from more than 2,500 companies to increase sales with the Action Selling process. He is the author of the following best-selling sales force management books:

- Action Selling: How to Sell Like a Professional Even if You Think You are One
- Selling Your Price: How to Escape the Race to the Bargain Basement
- Questions: The Answer to Sales
- Masters of Loyalty: How to turn your sales force into a loyalty force

Visit http://www.thesalesboard.com or call 1-800-232-3485.

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